SEO trick: hunt your inbound links

Probably one of the most important things for Search Engine Optimization (SEO) – the art of trying to get your website to rank high in Google and other search engines – is building lots of high-quality inbound links.

Inbound links are other websites that link to your site. Search engines view these as metaphorical “votes” for your site, and rank websites that have lots of inbound links higher than those that don’t. (This is a major oversimplification, but this is a SEO 101 lesson, not a nuanced article.)

How many inbound links do you have? Good question! Here’s a simple trick to find out approximately how many inbound links search engines are counting for your website. Just go to www.altavista.com (you can do this in Google too, but Google doesn’t show you but a small percentage of the inbound links it has indexed for your site) and type in

link:www.mywebsite.com

In the search bar, like so:

…and press Enter. On the next screen you should be able to see an approximate count of how many links to your site have been indexed by search engines.

You can also use this trick to hunt the backlinks of any sites you want. Frustrated by that other photographer in your area who ranks higher than you in search engines? Check out how many links they have! Chances are it’s more than you.

In future posts I’ll give some tips on building inbound links and making sure that you get credit for all of the ones you do have, but for now, happy hunting!

Originally posted 2019-05-15 19:34:55.

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